Privacy Policy

1. Information We Collect

We collect information in several ways when you visit and interact with our website:

• Information you provide: When you use our contact form, we collect your name, email address, company name, and project details.
• Automatically collected data: We collect technical data including your IP address, browser type, device information, operating system, referring URL, and pages visited through standard server logs and our analytics system.
• Session data: We track session duration, page view counts, visit frequency, and navigation patterns to understand how users interact with our site.
• Cookies: We use first-party cookies to manage sessions, store your cookie consent preference, and track visit counts. With your consent, we also use third-party analytics services that may set their own cookies. See Section 5 for full details.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and project requests
• Communicate with you about our services
• Analyze site usage, session patterns, and visitor behavior to improve our website
• Understand which pages and content are most useful to visitors
• Monitor and maintain the performance and security of our website
• Comply with legal obligations

3. Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your data with trusted service providers who assist us in operating our website and delivering our services, subject to confidentiality agreements. We may also disclose information if required by law or to protect our rights.

With your consent, we use the following third-party analytics services that process usage data on our behalf:

• Google Analytics 4 (GA4): Provided by Google LLC. Collects anonymized usage data including page views, session duration, and general interaction patterns. See Google's Privacy Policy.
• PostHog: Provided by PostHog Inc. Collects product analytics data including page views, feature usage, and user interaction events. See PostHog's Privacy Policy.

4. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected:

• Contact form submissions are retained for up to 24 months
• Session and analytics data is retained for up to 12 months
• Cookie consent preferences are stored for up to 12 months
• Server logs are retained for up to 90 days

5. Cookies & Tracking Technologies

Our website uses cookies to provide core functionality, improve your experience, and understand how our site is used. We do not use third-party advertising or cross-site tracking cookies.

First-party cookies

• Cookie consent cookie (is_cookie_consent): Stores your acceptance or rejection of cookies. Expires after 12 months.
• Session cookie (is_session): Tracks your current browsing session including session ID, start time, page view count, and last activity timestamp. Expires after 24 hours or 30 minutes of inactivity.
• Visit counter cookie (is_visits): Stores the number of times you have visited our site. Expires after 12 months.

Third-party analytics cookies (consent required)

The following cookies are only set if you accept cookies via our consent banner:

• Google Analytics (_ga, _ga_*): Used to distinguish unique users and sessions. Set by Google Analytics 4. Expire after 2 years and 24 hours respectively.
• PostHog (ph_*): Used for product analytics including session tracking and feature usage analysis. Set by PostHog. Expire after 1 year.

You may decline cookies when prompted. If you decline, no analytics cookies will be set and no data will be sent to third-party services. Only essential site functionality will be available. You can also clear cookies at any time through your browser settings.

6. Analytics & Session Tracking

With your consent, we collect analytics data to understand how visitors use our website. This includes session duration, pages visited per session, visit frequency, and general navigation patterns. This data is used solely to improve the user experience and content of our website.

We use a combination of first-party session tracking (stored in cookies on your device) and third-party analytics services (Google Analytics 4 and PostHog). Both third-party services only activate after you explicitly accept cookies via our consent banner.

Google Analytics uses consent mode, which means no data is collected until you grant permission. PostHog is initialized with capturing disabled by default and only begins recording events upon your consent.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Request a portable copy of your data
• Withdraw consent for cookie-based tracking at any time

To exercise any of these rights, please contact us using the information below.

8. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. All cookies use the SameSite attribute to prevent cross-site request forgery. However, no method of transmission over the internet is 100% secure.

9. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please reach out through our contact form or email us at hello@impossiblesolutions.dev.